Take your iDevice to any participating retailer and collect points. Each week the school with the highest points will become a semi-finalist, at that point, the school has won something!
Some retailers allow you to collect badges through in-store purchase. Make a purchase in the store, and your school gets a badge. If 20 people make a purchase, the schools badge moves up to silver, and so on. Badges have point values that will be reflected on the leaderboard.
At the beginning of each week all points and badges are set to zero. So all schools have a fair chance each week.
At the end of 8 weeks everyone who has participated will get 1 vote to determine which school, and their identified program, deserves the grand prize of $10,000!